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Web-Design/E-Mail-Netiquette
Keine Sorge, dies ist (soll) ein sachlicher Beitrag (sein)...
Sehr geehrte Damen und Herren,
fuer alle, die ueber einen schnelleren Internet-Anschluss als 9.6 kb
verfuegen, moegen die Seiten der 'Library Media and PR' von Interesse
sein (Achtung: Frames, Laufschriften, Java...)
http://www.ssdesign.com/librarypr/index.html
Dort findet sich u.a. auch eine Seite zum Thema:
The 'Ins & Outs' of E-Mail Press Releases
Darin heisst es:
Your News On The Wire
The 'Ins & Outs' of E-Mail Press
Releases
The increasing use and acceptance of e-mail provides
library communicators
with a fast and cost effective vehicle for
transmitting notices and press
releases. In general, anything you could say with
snail mail or fax you can say
with e-mail. There are specific rules to follow in the
preparation of any press
release and these apply to e-mail releases as well.
But there are also some
special considerations concerning e-mail PR.
Get Them To Read It
Sometimes it seems that it is far too easy for
someone to throw
a paper press release in the trash. It is even
easier to hit the
delete key on an e-mail release. If your release
hits the trash
(real or virtual) before being read, you have
wasted the time
spent in preparing and distributing that release.
Here are a few
rules to keep your news out of the trash.
Never Spam!
Never send untargeted e-mail. The first job of a
communicator
is to speak the same language as the listener.
Before you even
consider drafting a press release, consider to
whom it will be
sent. Know what kind of news every potential
recipient is
inclined to deal with and target only those who
are likely to be
interested in the information you want to
transmit. There are no
prizes going to the person who sends out greatest
number of
releases, and there is no point is sending a
release to someone
who has no interest in the subject.
Make It Friendly
The first thing that an e-mail recipient sees is
the subject line. So
make the subject something that will make the
reader want to
see what is in the message. A subject line saying
"Press
Release" is a sure fire way to activate that
delete key. Try
something like "Wellville Public Library Is Now
Online!" or
"Wellville Is Connected To The World Wide Web" on
the
subject line.
Make It Complete
Include all of the pertinent information. It is
obvious that an
e-mail release should contain the e-mail address
of the sender
and any appropriate URLs. But a press release
taken from print
and copied into e-mail verbatim may not. And
don't forget all
the usual stuff (contact information, headline,
who, what, when,
where, why). E-mail addresses and URLs should go
on a
separate line isolated from other text. This
will prevent
confusion with punctuation marks and will make
addresses and
URLs stand out and allow for easy copying and
pasting.
KISS
Don't get fancy. Increasingly, mail client
software allows font,
type size and color changes. But not all. What
may be beautiful
on your mail software may be completely
unreadable on
someone else's. Stay with plain text. Also, some
mail client
software (especially that of the UNIX flavor)
does not
automatically wrap lines so it's a good idea to
insert line
breaks by hitting the return key at the end of
each line. A line
length of 65 characters is about right for mail
reading.
Tip 1: When laying out the copy, type
"1234567890"
repeated seven times across the top of your
sheet. This
will give you a gauge of how long your lines
are.
Tip 2: In Microsoft Word use 10pt. courier
type and a
line width of 5.45 inches to get 65
characters on each
line. Then save the file as "text with line
breaks" and copy
to your mail software.
Keep the release copy a short as possible without
skimping on
the message.
It's Not For Everyone
Even though e-mail is becoming more viable as a
press release
vehicle, there are still people who don't have
it, don't like it and
won't use it. A balanced public relations program
will use e-mail
as one component of a coordinated communications
effort.
Most situations will also demand conventional
printed releases
sent via snail mail, fax releases, and phone
calls. Web pages,
Acrobat files, and notes on paper napkins may
work too.
The key is not how you send the information but
to whom and
how well it is communicated. RN
Ich denke, einige dieser Punkte lassen sich auch auf das Publizieren in
Diskussionslisten uebertragen.
Und vielleicht hilft dies dem einen oder anderen zu einem
professionelleren Umgang mit dem Medium...
Die Standards sollten sich eben nicht auf den groessten gemeinsamen
Nenner, sprich, der Nivellierung auf unterer Ebene, zubewegen.
--
Mit freundlichen Gruessen
Klaus Junkes-Kirchen
**********************************************************
Dr.Klaus Junkes-Kirchen
Fachbereichsbibliothek Wirtschaftswissenschaften
Johann Wolfgang Goethe-Universitaet Frankfurt am Main
Tel.: ++49 (+)69 798 22217
WWW: http://www.wiwi.uni-frankfurt.de/FBB/FBBhome.html
***********************************************************
Listeninformationen unter http://www.inetbib.de.